About Coaching

What is coaching?

Coaching is a process of work that has a goal of improving client’s performance, usually, trough one on one conversation, as well as the reflection of the way application of specific knowledge and skills. Coaching acts as a driving force that liberates human potential and generates new and creative ideas, models and behaviors that lead to success.

4 Pillars of Erickson Coaching Methodology

Moves your client towards their desired future outcomes, instead of concentrating on past experiences or reasons for present dissatisfaction.
Emphasizes the holistic nature of your client, seeing how positive change can fit into their bigger picture.
Allows you to trust your client’s inner resources and skills, respecting their agenda and future outcomes. Coaching is an advice-free zone.
Pursues transformational change in specific, inspired steps that lead to fundamental shifts in attitude, behavior and habit formation.

What Coaching is Not?


Consultants diagnose the needs of an organization or individual and offer their own solutions based on their specialized expertise to ‘fix’ the problem; solutions which they often implement for the client as well. Coaches use tools and processes to help clients to generate their own solutions and then hold them accountable for following through.

Sports Coach

Someone new to coaching might hear the word “coach” and think football, but sports coaches generally are in charge, setting the goals and the path to victory. Teaching, correcting, and managing are all skills a sports coach would use. Professional life, business or executive coaching is the opposite; it’s the client who sets the goals.


Unlike therapists and counselors, coaches don’t focus on the childhood or past experiences that might be the root of the way a person lives or feels. Instead they help their clients get clear on what they want in the future, why they want it, and how they are going to achieve it.

Your Journey

We’re here to help you reach your goal of coaching people to reach their full potential!

We expand our minds to reach the peak of our careers. Before diving into coach training, ask yourself what you want to achieve. Do you want higher self-esteem and higher income? What does your future look like once you’ve reached the peak of your career? What inner fears do you need to overcome to reach total job satisfaction? The clearer you are on what you want, the more that coach training can help you achieve it.


We do enrollment a bit differently here. All our enrollment advisors are professional coaches. They’ve been in your shoes. They will ask you powerful questions to help you uncover how coach training will help you reach the peak of your career, and achieve higher self-esteem and job satisfaction.


To provide you with the most flexibility possible, we have designed a modular course that can be taken on-site or online. In Modules I-IV of The Art & Science of Coaching, you learn the fundamental tools, skills and approaches that empower you to deliver excellent coaching. Practice makes perfect; that’s why we encourage you to start coaching as soon as you have finished Module I.


Coaches never stop learning; it’s a commitment we make to ourselves, and our clients. That being said, we need an acknowledgement that we have reached a certain level of skill and professionalism. For coaches, that level is ICF Certification. In Module V we help you refine and master your coaching skills to not only reach ICF Certification standards, but to exceed them.

To learn more about coaching and become a coach, visit our page The Art and Science of Coaching.

 to get more information by email